Posts Tagged ‘economy’

branding, lifestyle, and mcworld

I consider myself a fairly conscientious consumer (but I recognize I am still a consumer, after all). I am passionate specifically about food politics, and how our food systems affect our own health, environment, and the well-being of people across the globe. I buy locally, eat ethically produced food products, and make a conscious effort to reduce my impact on the world around me. I buy used items at thrift stores. I minimize my use of “disposable” items by drinking coffee from my own mug, water from a reusable bottle, etc. That being said, I recognize that a big part of my job as a commercial graphic designer is to fuel the consumer economy. I design ads to sell client products and services. I design magazines and newspapers and websites that exist because of advertising revenue. I design logos and brandmarks that help to establish a brand identity for companies

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the not-so-gradual decline of print media

Almost every week, I hear of another print publication folding under the immense pressure of the economic pinch. The Rocky Mountain News of Denver and the Seattle Post-Intelligencer just went out of business completely. The Chicago Tribune, LA Times, and Philadelphia Inquirer have all requested bankruptcy protection. Christian Science Monitor, PC Magazine, and several others are moving to online-only publication. Even iconic publications like Rolling Stone are making major cuts. So is it too late for print media? Can magazines and newspapers weather the storm of declining ad revenues and decreased newsstand sales?

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