The 1930s and 1940s have been referred to as “a golden age of graphic art in the service of society.” Nowhere is this more evident than in the expansive collection of posters commissioned by the Works Progress Administration (WPA) under the administration of President Franklin D. Roosevelt. (5) These posters were in many ways unlikely candidates for noteworthy design. Created primarily to provide work for unemployed artists, many feared government sponsorship of art would stifle creativity. Furthermore, American design lacked a unified style at the time, instead borrowing aesthetics from European movements. However, what emerged from the WPA poster division was both creative and innovative, producing a body of poster art described at the time as “more vital than any this country has ever known.” (2,9) The Federal Art Project + the Poster Division The WPA was the largest agency in Roosevelt’s New Deal, and it put unemployed artists to work
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There are few, if any, single bodies of work as influential in early 20th century graphic design as the work produced for the London Underground. Ranging from typeface to posters to maps, the London Underground graphics of the 1910s through 1930s both exemplified the aesthetics of modernist movements and helped to shape the future of information design and typography. When Steven Heller asked philosopher Edward Tenner what he considered the most significant graphic design of the past century, Tenner responded, “For lasting and positive influence, I doubt anything beats the London Transport’s ensemble of structures, signs, posters, publications, and maps… It reflected an ideal of ultrarational, benignly hegemonic public authority… The basics of the design have remained, but the system has not kept up, even if its great heritage has been largely preserved” (1). The Tube Map Perhaps the most iconic and famous single design piece from the London Underground
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